To sustainable growth

While the travel industry is seeing a resurgence in growth, travel companies must remain vigilant and continue to evolve their strategies to adapt to the challenges and opportunities of a post-pandemic world. This requires a focus on reinvention and modernization, as well as agility and innovation, to navigate economic volatility and meet evolving customer expectations.

A New Landscape
The travel industry is facing disruption and needs to respond to three new forces: a new kind of traveler, a dissatisfied and depleted workforce, and the call to improve technological readiness and digital maturity. To make fundamental changes in five key areas, travel companies need to take action to add value across a cohesive traveler experience, become shockproof, understand key technological trends, take a zero-based approach to cost, and reinvent their workforce's day-to-day experiences.

What Travelers Want
Loyalty programs in the travel industry were primarily designed around business travelers as high-volume customers, but the pandemic changed everything. Travel companies need to break the mold on loyalty programs designed for yesterday's travelers and design for the new. To do this, they need to understand who the new travelers are, how they travel, and what they want from travel companies. We conducted qualitative traveler research to help travel companies rethink loyalty programs for the new traveler and found out the three main expectations of today's travelers from loyalty programs.

Using Data to Fuel Growth
Data has the power to fuel post-pandemic recovery and future growth for the travel industry, but its potential is still untapped. Travel companies need to reset and reinvigorate their approach to data to put it at the heart of their business culture. To achieve this, three key steps are necessary: action to put data at the heart of the business culture, the right technology infrastructure, and the governance and leadership accountability that will drive its use.

The AI Achiever
Artificial intelligence (AI) is set to dominate the travel industry, but many travel companies are not yet equipped to unlock its potential. Understanding travelers' needs, capturing demand, managing revenue, and streamlining operations all hinge on capturing real-time moments and trends. Our research shows how travel companies can become an AI Achiever by following these five critical success factors: promoting AI as a strategic priority, investing heavily in talent, creating an AI core, designing AI responsibly, and prioritizing short and long-term investments.

Traveling into the Metaverse
Over the next decade, travel companies will have the opportunity to bring new technologies and worlds of experiences to consumers, workers, and enterprises. The metaverse will touch all facets of business, from reality to virtual and back, and from cloud to AI to extended reality.

Next travel adaptation

Evolving Travel Landscape
The travel industry is experiencing a highly volatile landscape, where uncertainty is the new normal. Travel companies are struggling to navigate the constantly evolving travel landscape, which has been disrupted by the pandemic and other factors.

Creative Pragmatism for Sustainable Success
As travel companies aim to pursue growth in the post-pandemic era, they need to adopt an approach of creative pragmatism to stay ahead of the curve. Innovation can help them tap into new opportunities and adapt to the ever-changing landscape.

Embracing Innovation
Innovation is essential for travel companies to stay relevant and competitive in today's world. Travel companies can leverage technology to transform their operations, improve customer experiences, and tap into bold new opportunities.