The cloud race

The past year has seen a significant increase in companies adopting cloud technologies, with many now at a point where they can fully realize the value of these investments.

It is important for companies to assess their progress in the cloud journey and identify any obstacles they may be facing. A recent survey of global Business and IT leaders revealed that while many have made progress in the cloud, complexity is also increasing and there are still barriers to overcome.

To fully realize the value of the cloud, companies must adopt five practices that can help them overcome these challenges and make the most of their cloud investments.

Next level of business opportunity

Over the past two years, there has been a significant acceleration of transformation due to COVID-19. This has led to a surge in commitment to the cloud, as companies faced immense pressure to adapt quickly to rapid change and become more competitive. With a favorable economic environment, they entered into large deals with cloud providers and set ambitious goals for how the cloud could drive growth, agility, and efficiency for their businesses.

Currently, companies are facing a new inflection point where they have already achieved the initial benefits of cloud adoption and are now aiming for higher goals. Meanwhile, those companies that were able to transform rapidly during the pandemic are using that experience to push for a new imperative: Total Enterprise Reinvention.

To achieve Total Enterprise Reinvention and gain a competitive advantage, companies need a solid digital foundation powered by cloud technology. However, realizing the full benefits of the cloud requires ongoing commitment and a shift from solely focusing on reaching the cloud to obtaining value from it and operating on the Cloud Continuum. This approach is necessary to achieve expected outcomes and unlock the potential for further reinvention.

companies need a solid digital foundation powered by cloud technology

Commitment to cloud

A survey of global Business and IT leaders found that a significant 8 in 10 companies have increased the volume and/or scope of their cloud initiatives since 2020. Many companies already invested in the cloud are further increasing their commitment, with an average of half of workloads now committed to the public cloud, up from 1/3 in early 2021.

Additionally, private clouds are now the destination for an average of 32% of workloads, including both private and virtual private models.

The survey also revealed that hybrid and multi-cloud have become commonplace, with almost all cloud users leveraging both public and private clouds, and a large percentage utilizing multiple public cloud providers.

Embracing the Cloud

Cloud computing has transformed from a mere requirement for digital operations to a platform for groundbreaking innovation and transformation. It offers a range of powerful capabilities, spanning from public to edge computing, and more. However, realizing the full potential of the cloud necessitates a dedication to persistent reinvention, bolstered by advanced Cloud Continuum practices.

A survey was conducted to understand how companies are approaching cloud adoption, and found that almost 2/3 of respondents still consider their cloud journeys to be incomplete. About one-third of respondents see their cloud journeys as complete and are satisfied with their abilities to meet current business goals, while half of them acknowledge that their cloud journeys are ongoing and continue to evolve to meet changing business needs.

This suggests that while some companies have achieved success with their cloud strategies, many are still in the process of implementing and optimizing their cloud environments.


In today's dynamic market environment, companies need to constantly evolve and adapt to changing opportunities and risks. Those that remain stagnant or complacent risk falling behind. Many companies that consider their cloud journeys complete may be missing out on potential value and may even be putting themselves at risk.

To fully realize the benefits of cloud, companies need to commit to continuous reinvention and keep up with the latest advanced Cloud Continuum practices.

Realizing the full potential of the cloud necessitates a dedication to persistent reinvention